China 2008
Communications in an Olympic Year

The relentless march of globalization means that no-one can afford to ignore China. As Beijing hosts the 2008 Olympic Games, the government hopes to showcase the new China to the world.

Aimed at global marketers, this webinar will introduce the state of the nation in terms of communications, and the implications for businesses expanding in China or facing Chinese competition at home.

The session will cover:

  The world's most dynamic market: social, political and economic
    communications drivers

  The media in China: how broadcast, print and online media are
     changing fast

  Communications challenges: PR pitfalls and how to avoid them

  Communications strategy and tactics: what works

The hour long session will be hosted by Horn Group and Upstream Asia - both members of the Oriella PR Network.

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Introducing Upstream Asia

Beijing-based Hua Foley is Managing Director, China at Upstream Asia. A Chinese native, Hua has worked in the media, government, academia and agencies and has unrivalled knowledge of communications in China.

Paul Mottram is Chief Operating Officer, Upstream Asia, based in Hong Kong. Paul has worked in B2B, consumer and corporate communications for Asian, US and European multinationals in China for 15 years.

Oriella PR Network member Upstream Asia was named PR Week’s New Consultancy of the Year in 2001 and runner up Mid-sized Network of the Year in 2007.